This Open House
Set the property and your numeric goals. What gets measured at the door gets done at the door.
Property & Schedule
Your Goals write them down
Premier Coaching standard: 20+ names and 1–2 appointments per standard open; 30+ for a Mega Open House.
Format match it to your goal
Bread-and-butter lead capture. Best on the first weekend on market.
Property & Market Cheat Sheet know it cold
Walk in with live local numbers — it’s the difference between “nice agent” and “the expert I’ll hire.”
Manage
Export drops your leads into a CRM-ready spreadsheet. “Start fresh” archives this open’s checks and clears the visitor list for next weekend.
Prep Checklist
80% of your traffic comes from the neighborhood door-knock and the 72-hour social push. Protect those above all.
Week-at-a-Glance Marketing Calendar
| Mon | Choose listing, pull comps, build cheat sheet, prep flyers + packet |
| Tue | Schedule email + social post #1; confirm signs/supplies |
| Wed | Door-knock + call neighbors; post to FB groups + Nextdoor |
| Thu | Boost FB post; place signs; confirm portal flags |
| Fri | Social post #2 + reminder text/email; pack the kit |
| Sat | Open house day — follow up the same evening |
| Sun | Optional second open, or a follow-up blitz |
Day-Of Run Sheet
Get every visitor signed in, have real conversations, set the next appointment.
⚠ Safety first — always
- Tell someone your location & hours; share live location.
- Park on the street, never blocked in the driveway.
- Let visitors lead through rooms; stay between them and an exit.
- Phone on you, emergency contact one tap away. Trust your instincts.
Scripts at the door tap to open
Boosters & Capture Tips
QR codes (~37% click-through — 10× ads)
- Place QR cards at the entrance, on the kitchen counter, and in the primary bedroom — anywhere buyers linger.
- Link to your sign-in form, a value offer, or the brochure. Use a dynamic code you can re-point later.
Value-for-info exchange (raises sign-in completion)
- Offer a neighborhood market report, buyer FAQ, or home-value estimate in exchange for registering.
- Branded swag tagged “Thinking about moving? I’d love to help.”
Photos to capture (social + seller proof)
- Front door with welcome sign · open kitchen with refreshments · QR sign-in station in action.
- You greeting guests · happy attendees (with permission). Fuels Stories, recaps, and the seller report.
Visitor Capture
Log every group the moment they sign in. Rate A/B/C and set the next step before they leave.
Add a visitor
Follow-Up Tracker
The open house doesn’t pay you — the follow-up does. Every visitor gets a personal touch within 24 hours.